This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader.
In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state.

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In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. Any successful complaint about copyright infringement results in a YouTube copyright strike. Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video’s view count to freeze at “301″ (later “301+”) until the actual count was verified to prevent view count fraud. YouTube has been led by a CEO since its founding in 2005, beginning with Chad Hurley, who led the company until 2010.

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On October 9, 2006, Google announced that they had acquired YouTube for $1.65 billion in Google stock. The choice of the name youtube.com led to problems for a similarly named website, utube.com. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website. YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor.
The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected onedun users in the United States as a trial. Around the same time, YouTube started using server-side ad injection, which allows the platform to inject the ads directly into the video, instead of having the ad as a separate file which can be blocked. In April 2024, YouTube announced it would be “strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps”. Users of ad blockers may be given a pop-up warning saying “Video player will be blocked after 3 videos”.
In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as “made for kids” as liable under COPPA on January 6, 2020.

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YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet’s 2019 financial report. Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing. The Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances.

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In December 2024, YouTube began testing a new multiplayer feature for that service, supporting multiplayer functionality across desktop and mobile devices. Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers. In late October 2023, YouTube began cracking down on the use of ad blockers on the platform.
The system, which was initially called “Video Identification” and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. YouTube has an estimated 14.8 billion videos with about 4% of those never having a view.
In December 2024, YouTube added the functionality of automatic language dubbing, which uses AI to produce translations of videos into different languages. In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and AMC+) without an existing subscription to its base package. A total of 34 streaming services (including Paramount+, Showtime, Starz, MGM+, AMC+ and ViX+) were initially available for purchase. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users.

• Videos of the 2.5% of artists categorized as “mega”, “mainstream” and “mid-sized” received 90.3% of the relevant views on YouTube and Vevo in that year.
• Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet’s 2019 financial report.
• This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader.
• The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use.
• These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted.

In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content. In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.

• In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video.
• It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features.
• Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute.
• Despite this advice, many unauthorized clips of copyrighted material remain on YouTube.
• The three were early employees at PayPal and had become wealthy after eBay’s acquisition of the company.
• By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute.
• In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa.

According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Google stated that it had “begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear”. The government demanded assurances that its advertising would “be delivered safely and appropriately”.
Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”. Concurrently, old media celebrities moved into the website at the invitation of a YouTube management that witnessed early content creators accruing substantial followings and perceived audience sizes potentially larger than that attainable by television. As of 2018, public access to YouTube was blocked by countries including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan.
On April 6, 2017, YouTube announced that to “ensure revenue only flows to creators who are playing by the rules”, it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader. In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with “restricted mode”.
As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short unskippable adverts, intending to consolidate all ads into the beginning of a video. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels.
YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. Through this period, YouTube tried several new ways to generate revenue beyond advertisements. YouTube officially launched the “polymer” redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017. The lawsuit was filed due to alleged copyright infringement of Viacom’s material by YouTube. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.

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The racial makeup of the city was 93.4% White, 3.3% African American, 0.2% Native American, 1.2% Asian, 0.3% from other races, and 1.6% from two or more races. There were 23,859 housing units at an average density of 930.2 per square mile (359.2/km2). As of the census of 2010, there were 49,652 people, 22,250 households, and 12,693 families living in the city. According to the United States Census Bureau, the city has an area of 25.75 square miles (66.69 km2), of which 25.65 square miles (66.43 km2) is land and 0.10 square miles (0.26 km2) is water. Blossom Music Center, an outdoor concert venue and the summer home of the Cleveland Orchestra since 1968, is situated on 800 acres of the Cuyahoga Valley National Park in Cuyahoga Falls.
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The racial makeup of the city was 95.80% White, 1.87% African American, 0.20% Native American, 1.05% Asian, 0.01% Pacific Islander, 0.15% from other races, and 0.91% from two or more races. There were 22,727 housing units at an average density of 889.7 per square mile (343.5/km2). As of the census of 2000, there were 49,374 people, 21,655 households, and 13,317 families living in the city. The gender makeup of the city was 47.3% male and 52.7% female.

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This renowned outdoor amphitheater hosts a variety of musical performances, from classical to contemporary. This park boasts breathtaking views of waterfalls, lush greenery, and unique rock formations. Start your adventure by visiting Gorge Metro Park, a natural gem located within the city. Beyond its natural attractions, Cuyahoga Falls is known for its lively downtown area, which hosts an array of shops, restaurants, and cultural venues. Cuyahoga Falls, located in Ohio, is a city that seamlessly blends natural beauty with a vibrant local culture.
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In March 1851, the township of Cuyahoga Falls was created out of the village limits. In 1853, seeing that the village and township of Cuyahoga Falls occupied the same territory, the village council disbanded and the community was only a township until 1868. Cuyahoga Falls was formed in 1812 near the junction of what was then Northampton, Stow, Tallmadge, and Portage townships. This flexibility ensures that players from different regions can transact easily and comfortably.

• Whether you’re seeking outdoor escapades, artistic inspiration or simply a warm welcome from friendly locals, Cuyahoga Falls welcomes you.
• For every 100 females age 18 and over, there were 86.5 males.
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• Known for its stunning landscapes, the city is named after the Cuyahoga River, which dramatically cascades through the area, offering picturesque views and a variety of outdoor activities.
• The gender makeup of the city was 47.3% male and 52.7% female.
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Whether you’re an outdoor enthusiast, a music lover, or a history buff, this charming community has something to offer. Whether you’re hiking the trails or picnicking by the river, it’s a perfect spot for outdoor enthusiasts. Whether you’re seeking outdoor adventure, cultural experiences, or a taste of local history, Cuyahoga Falls offers a well-rounded travel destination. Known for its stunning landscapes, the city is named after the Cuyahoga River, which dramatically cascades through the area, offering picturesque views and a variety of outdoor activities. From our new history 1red trail, to art galleries, auto museums, river kayaking and live outdoor entertainment — there’s always plenty to see and do. Cuyahoga Falls offers indoor and outdoor fun for everyone.

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The city had one professional sports team, the Cuyahoga Falls Cougars, of the International Basketball League. Commercial development has also picked up, especially in the Howe Avenue area at the southern border of the city. In 1985, a referendum of merger between the city and neighboring Northampton Township was approved by local voters. On July 31, 1940, the Doodlebug Disaster train wreck killed 43 people, the worst disaster in the history of the city.
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About 4.5% of families and 6.1% of the population were below the poverty line, including 8.0% of those under age 18 and 4.2% of those age 65 or over. The median income for a household in the city was $42,263, and the median income for a family was $52,372. For every 100 females age 18 and over, there were 86.5 males. The average household size was 2.26 and the average family size was 2.90. 32.6% of all households were made up of individuals, and 12.3% had someone living alone who was 65 years of age or older. There were 21,655 households, of which 27.0% had children under age 18 living with them, 48.3% were married couples living together, 10.1% had a female householder with no husband present, and 38.5% were non-families.

Our mission of preserving and collecting historical items to promote interest in the city’s histor Whether you’re seeking outdoor escapades, artistic inspiration or simply a warm welcome from friendly locals, Cuyahoga Falls welcomes you. Alongside the scenic Cuyahoga River, this charming city welcomes visitors with a blend of natural beauty and unique shops and restaurants. For a more low-key outdoor activity, visit the butterfly garden or view the waterfall from the overlook bridge at the scenic High Bridge Glens Park. If you want to get a little closer to the Cuyahoga River, you can go river tubing or kayaking with a river adventure company like Float the River.
The second-largest city in Summit County, it is located directly north of Akron and is a suburb in the Akron metropolitan area. Cuyahoga Falls (/ˌkaɪəˈhoʊɡə/ KY-ə-HOH-gə or /ˌkaɪəˈhɒɡə/ KY-ə-HOG-ə) is a city in Summit County, Ohio, United States.