In April 2021, The Wall Street Journal reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. In response, Google threatened to close off access to its search engine in Australia. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held AI company from London.
In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said. In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history.
Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests. Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters. In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests.

Data loss

• The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion and $12 billion to be the default search engine on iPhones.
• While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.
• Google has had criticism over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy.
• In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to “convince them (employees) that unions suck”.
• In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures.

The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy". The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers.

• The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
• In April 2021, The Wall Street Journal reported that Google ran a years-long program called “Project Bernanke” that used data from past advertising bids to gain an advantage over competing for ad services.
• In November 2024, Google announced the establishment of a new AI hub in Saudi Arabia, aiming to support the Kingdom’s economic growth and technological development as part of its Vision 2030 initiative.
• On September 10, 2024, Europe’s top court imposed a €2.4 billion fine on Google for abusing its dominance in the shopping comparison market, marking the conclusion of a case that began in 2009 with a complaint from British firm Foundem.
• In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, as of March 2019.update

Office locations

In January 2025, U.S. federal judge Richard Seeborg rejected Google's motion to dismiss a class-action lawsuit. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities. The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges. In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that Chrome's Incognito browsing mode still collects their user history. On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's General Data Protection Regulation.

Research and technology

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market. Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. The said data hub will add to the already operational center near Columbus, bringing Google's total investment in Ohio to over $2 billion. In early May 2023, Google announced its plans to build two additional data centers in Ohio.

Contents

Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Later in 2019, some workers accused the company of retaliating against internal activists.
The company's fourth cable, named Grace Hopper, connects landing points in New York (US), Bude (UK) and Bilbao (Spain), and is expected to become operational in 2022. Google's Global Offices sum a total of 86 locations worldwide, with 32 offices in North America, three of them in Canada and 29 in the United States, California being the state with the most Google's offices with 9 in total including the Googleplex. In May 2015, Google announced its intention to create its own campus in Hyderabad, India. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017.
These centers, which will be built in Columbus and Lancaster, will power up the company's tools, including AI technology. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up company Raxium. In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia. The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. In June 2000, it was announced that Google would become the default search engine provider for Yahoo!

As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, as of March 2019.update Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork", Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language casina casino registration selections for its search engine. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.
Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Technology news website Recode reported that the company was purchased for $400 million, yet the source of the information was not disclosed.
After the success of its original service, Google Search (often known simply as "Google"), the company has rapidly grown to offer a multitude of products and services. It has been referred to as "the most powerful company in the world" by BBC, and is one of the world's most valuable brands. Its a throughly enjoyable online radio station.

Enterprise services

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. In 2008, Google announced its "project 10100", which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices.
It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December. Google spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees.
In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search.