Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb. Climate news site The Cooldown saw the second most year-on-year growth, with visits rising 152% to 21.9 million. The fastest year-on-year growth came at Athlon Sports, which attracted 28.5 million visits in June, up 484% from the prior year. In addition Newsweek saw visits rise 144% compared to June the prior year, but it did not see the most year-on-year growth among the top 50.

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Three in five of the top 50 most-visited news sites in the US saw traffic grow compared with October — although there were some notable exceptions. Traditional hard news and politics sites saw the largest web traffic growth in November amid the 2024 US presidential election. November was a big month traffic-wise for many US news websites helped by the 5 November presidential election. Among the 50 most-visited news sites in the country only 11 grew their visits month-on-month in December.

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But the picture is rosier over a longer timespan, with three-quarters of the top 50 publishers seeing year-on-year growth in visits in August. The two top ten sites to see year-on-year traffic declines were Fox News (down 0.7%) and Mail Online, where visits dropped 7.2%. New top ten entrant Forbes was also the fastest-growing site in the group, seeing visits rise 48% compared with September 2023. All but two of the ten most-visited sites in the US in September saw year-on-year traffic growth.

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• In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million.
• The BBC visits the Iranian capital for the first time since authorities used unprecedented force to put down protests last month.
• Mail Online (136.1 million) gains a place, rising to ninth, and Newsweek (133.3 million) leaps from 16th to tenth place.

MSNBC (29.2 million) increased visits by 66%, NBC News (128 million) by 62%, Axios (40 million) by 54% and The Atlantic (28.2 million) by 52%. Mail Online (136.1 million) gains a place, rising to ninth, and Newsweek (133.3 million) leaps from 16th to tenth place. The figures for July are the first Press Gazette has published since Similarweb updated its data model. The site received 374% more visits in August 2024 than in August 2023, reaching 29.6 million. It was followed by UK news site The Independent (up six places with 37.6 million) and the Los Angeles Times (up five places with 28.5 million).

The biggest month-on-month decline was seen at NBC News, dropping 30% to 67.7 million visits. The New York Post (down 33% to 97.7 million visits) and USA Today (down 32% to 125.4 million) had the second and third biggest year-on-year declines within the top ten sites in October. In total 35 sites saw month-on-month decline, with Variety decreasing the most (down 22% to 17.4 million visits), followed by The Sun (down 16% to 21.9 million) and US News (down 14% to 19.6 million). Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a Online Casino Mistakes To Avoid boost – up 21% to 82.3 million. Datasets are based on direct measurement (i.e. websites and apps that choose to share first-party analytics with Similarweb); contributory networks that aggregate device data; partnerships and public data extraction from websites and apps. Similarweb generates its traffic data by applying machine learning and modelling to the statistically representative datasets that the company collects.